HYDRAPAK

The HydraPak campaign combined in-studio shots with on-location filming on the trails of Vancouver's North Shore over 3 days. To capture dynamic visuals, we built a custom 360 rig to spin the product in studio while the product was suspended in the air by fishing line, later enhanced with VFX in post-production. For unique underwater shots, we placed a RED camera in a fish tank to achieve the "under-over" submerged effect. A huge thank you to our nimble and talented team for bringing this project together so effectively.

PROJECT: WE SWEAT THE DETAILS

INVOLVEMENT: DIRECTOR OF PHOTOGRAPHY

DIRECTOR: JON CHIANG

DP: MARSHAL CHUPA